What Does a Real Estate Coach Do?


Real estate can be a very lucrative business to be in. However, it takes hard work, commitment, and grit to be successful. You have to perform tasks to acquire new clients. You have to work hard to keep them loyal. You have to use your expertise and skills to help them buy, sell, and rent properties. There are many steps you need to perform to get them to closing. The work can sometimes seem never-ending. It may feel that you’re working 24 hours a day, 7 days a week. The number one thing you can do to get organized and be successful is to hire a real estate coach. This person will act as your real estate trainer. He or she has systems in place to keep you on the road to success. Your coach will keep you on task and accountable, which will lead to increased earnings.


Proper Training


The first agenda is to be sure you are properly trained in the real estate business. Your real estate trainer will ensure that you know how to do a listing presentation, list a house and work with sellers, work with buyers, write contracts, negotiate contracts, and more. He will ensure you have all of the skills necessary to get your clients to a successful closing.


Set Your Goals


Your real estate coach will help you set your goals. These will be written goals. You will need to set both short-term goals and long-term goals. It’s best to start with your long-term goals and break them down into short-term goals, so they are more easily attainable.


Actions to Align With Your Goals


There’s no sense in having goals without having actions that align with them. You will need to perform tasks and work hard to make your goals a reality. For example, if your goal is to get a certain number of new listings a month, your coach will teach you how many people you need to talk to or contact in order to reach your goal.


Position Yourself on the Internet


More than 90 percent of home buyers and sellers search the internet before they contact a real estate agent to work with. Your trainer will teach you how to position yourself on the internet so buyers, sellers, investors and renters want to contact you.


Use Social Media to Acquire Business


Social media has become a way for real estate agents to get business. These include Instagram, Twitter, Facebook, LinkedIn, and more. Your coach can get you set up on these sites and train you on how to use them to your advantage.


Cold Calling, Knocking on Doors and Mailers


Old fashioned cold calling and knocking on doors are still effective ways to get clients. Your coach will give you proven scripts to use. Mailers are also effective. Your trainer has proven systems in place to teach you, so that you possess the skills necessary for these to work.


Ask For Referrals


You need to talk to people and ask for referrals. Your coach has a system in place for this as well. If a person you are talking to isn’t in need of real estate services right now, they may have family members, friends or co-workers who do need your services. You also want to utilize a system to contact past clients and ask them for referrals.

Real Estate Coach

Work Your Sphere of Influence


Your trainer will help you work your sphere of influence. Your sphere of influence includes family, friends, acquaintances, past clients, and anyone you know from your past. You will learn how to set up databases so you can “touch” these people. You will send mailers, emails, birthday and holiday cards, make phone calls, send texts, and more. All of these touches are effective in getting referrals and repeat business. Your goal is to be the person they think of when they think of real estate. You want to create raving fans for life.


If you’re looking for real estate training, additional structure in your business, a little bit of inspiration and wisdom from an experienced real estate coach, it’s time to hire one. Find a real estate trainer or coach that has the experience and a proven background for helping agents increase their business and earnings.